Welcome to part 1 of 2 of my latest home selling posts. Homes don't sell for one of two reasons; they are under prepared and/or overpriced. This post focuses on the preparation phase; home staging.
As the real estate market progresses through and out of a tough seller’s market, it is important to have a full arsenal of marketing concepts at your disposal. A properly staged home that is priced correctly equals a sale that will net the seller top dollar in the shortest amount of time.
Here are the three D's of home staging.
1. De-Clutter
Over the years we accumulate stuff. To you the stuff is important and essential, to a potential home buyer it is crap. You want the buyers to look at the house and not your stuff. Some buyers perceive clutter as a home that has not been cared for or is dirty. The rule of thumb is remove 33% of the stuff from your house and store somewhere else. Some of us are more pack rats than others, so be honest with yourself and de-clutter appropriately. Many sellers have small children that require a ton of over-sized, awkward swings and chairs that take up a disproportionate amount of space relative to the size of the child. This does challenge a seller. My advice . . . try to remove as much as you can from the main floor of the home; the first impression floor.
2. Depersonalize
The objective here is to take your home from being “lived in” to “ready to move in” (The 7 Deadly Home Staging Sins. . ., 2007). This includes, removing family pictures, painting walls a neutral color, de-crapping the fridge, removing ALL pets and evidence thereof, and any other personal items arranged in your home. This is about removing distractions and allowing the potential buyer to envision your home as theirs. People are, by nature, curious. They will spend valuable home shopping time enjoying last year’s trip to Disney World and Suzy’s A+ on the fridge rather than focusing on what “sells” your house.
3. Disassociate
It is time to remove your self from the house. This is more of an emotional step than anything else. You are now selling a product. This is no longer the place where you raised 3 kids and created a million memories. Your home is now a product, a profit making entity that should be marketed and prepared to be sold as a business transaction. In order to succeed with numbers 1 and 2, you must first remove your whole self from the home you have built. This is much easier said than done, but a critical factor to maximizing a profitable transaction.
Triangle area home staging expert Jessica Cote says, "Walking into a well staged home, makes the potential buyer think 'this is how I can live, this is how I want to live.' Less is more when it comes to home staging. It takes a lot of work to sell a home. Proper staging makes it happen that much sooner."
Jim Ellis
Jim is a residential real estate agent from the Raleigh, Durham, Chapel Hill area (The Triangle) of North Carolina.
International Association of Home Staging Professionals. “Brief History of Home Staging & The Stage ® Trademark.” [Online] 2003. <http://www.iahsp.com/history.php>
Accredited Home-Staging Specialist Designation. “The 7 Deadly Home Staging Sins You May Be Committing Right Now!” [Online] 2007. <www.ahsdesignation.com>